Hello! I’m Lauren.
I’m a designer and marketing strategist with a love for hospitality, storytelling, and thoughtful design. By day, I lead marketing, brand, and design for a portfolio of restaurants and boutique hotels across New England. I get to shape identities, launch new concepts, and bring creative campaigns to life, all with the goal of creating memorable guest experiences.
Alongside my full-time role, I also take on select freelance projects. I partner with small businesses, local non-profits, and festivals to design brand identities, Squarespace websites, menus, and marketing materials that help them tell their stories visually and connect with their audiences.
With over a decade of experience, I’ve developed a collaborative, down-to-earth approach to design that blends creativity with strategy and makes the process as enjoyable as the finished product.
When I’m not working, you’ll usually find me spending time at home with my family, cooking something new in the kitchen, or enjoying live music.
If you have a project you’d like to collaborate on, I’d love to hear from you!
Skillsets
With 10+ years of experience in marketing and design, my skills include:
Brand identity design and strategy
Squarespace website design
Creative direction and campaign planning
Graphic design for print and digital
Social media and content creation
Email marketing and paid media
Event and hospitality marketing
Project and vendor management
Experience
I’ve had the opportunity to work with restaurants, hotels, festivals, agencies, and small businesses, both in-house and as a freelancer.
Clients and collaborations include:
JGroup Hospitality (17 restaurants + hotels across New England)
Cultivate
New England BIPOC Festival
Farm-A-Q